Brand identity for a direct-to-consumer tea company specializing in artisanal, thoughtfully sourced teas from around the world.
Visual Identity, Packaging Design
Illustrator, Photoshop
The challenge was creating an identity that respects the heritage and craftsmanship behind each tea, while still feeling exciting and inviting to people who love discovering new flavors.
At the core of the system are the animal illustrations. I selected animals from each tea’s origin to emphasize how location really defines flavor. I started with the dragon, but early sketches felt too illustrative and childlike. Stepping back, I simplified the shapes and developed a sleeker geometric style.
