ShopLocal is a mobile app that connects users with small businesses in their community.
Mobile App
Figma, Illustrator, After Effects
Shopping locally creates three times more community value than national chains, yet local shops often lack visibility. ShopLocal makes it easy and fun while tracking how much you support unique businesses in your neighborhood.
My initial rubber-hose-style character sketches and iterations felt generic. Drawing inspiration from late-1960s comics such as Robert Crumb and Gary Lund, I transitioned to a more fluid, hand-drawn style with expressive, organic lines while maintaining scalability.
Playful colors like marigold yellow and cherry red, simple outlines, and the friendly and sweet yet earnest Archer typeface create a handcrafted, modern look.
The app helps you support your local community by bringing together business discovery, community happenings, and ways to track your impact, all in one easy-to-use platform.”
